Juan Valdez - Corporate Site

Author: Eugenio Jauregui

New Café Women Coffeemakers

Since 2017, in Juan Valdez we decided to incorporate a gender equity approach as a fundamental pillar in the value generation strategy with the Colombia community. Program, which seeks to make visible the importance of 157 thousand women, who represent approximately 30% of coffee growing in Colombia, and thanks to its implementation, what started as […]

Posted on by Eugenio Jauregui


Since 2017, in Juan Valdez we decided to incorporate a gender equity approach as a fundamental pillar in the value generation strategy with the Colombia community. Program, which seeks to make visible the importance of 157 thousand women, who represent approximately 30% of coffee growing in Colombia, and thanks to its implementation, what started as a special edition of coffee, becomes our line edition “MUJERES CAFETERAS”

We want to promote the social and economic empowerment of women coffee growers through the commercialization of their coffee, encouraging good practices with a focus on gender equity.

Juan Valdez arrives at neighborhood stores nationwide!

At Juan Valdez we want to offer you the best of our coffee.En Juan Valdez queremos ofrecerte lo mejor de nuestro café We work with pride and enthusiasm with the objective of continuing to contribute to the development of the countryside and to the more than 540,000 coffee growing families, promoting the consumption of premium […]

Posted on by Eugenio Jauregui

At Juan Valdez we want to offer you the best of our coffee.En Juan Valdez queremos ofrecerte lo mejor de nuestro café

We work with pride and enthusiasm with the objective of continuing to contribute to the development of the countryside and to the more than 540,000 coffee growing families, promoting the consumption of premium coffee, export type, 100% Colombian, this time, reaching all the stores in our country.

This is our commitment, because as a Colombian, you deserve to drink a quality coffee.

Ask for them at your nearest neighborhood store.

Our Friends of the Soul!

Sergio has plans for marriage and represented Colombia at the International Leadership Meeting in the United States. With the savings from his job, Diego bought an apartment. Eyner finished high school and dreams of studying automotive mechanics to become a micro-entrepreneur. They are part of Amigos del Alma, a program of Best Buddies Colombia that, […]

Posted on by Eugenio Jauregui

Sergio has plans for marriage and represented Colombia at the International Leadership Meeting in the United States. With the savings from his job, Diego bought an apartment. Eyner finished high school and dreams of studying automotive mechanics to become a micro-entrepreneur. They are part of Amigos del Alma, a program of Best Buddies Colombia that, thanks to the support of partners such as Juan Valdez®, offers more than 500 Colombians with intellectual disabilities the possibility of having a job.

Seeing how these men and women, regardless of their condition, give the best of themselves in their work, has sensitized the other collaborators of the company, they are responsible, honest, and their commitment is reflected in the care of every detail in their coffee preparations.

For nine years, Amigos del Alma have been working in Juan Valdez® stores, serving customers, preparing drinks and performing the same functions as other employees. “It’s breaking that barrier or paradigm that we suddenly have of a person with a disability. Personally, I have experienced it and working with them means seeing another way of being, and the contribution is very beneficial and is a majority at the business level,” says one of the bar leaders.

For the Coordinator of the program at Juan Valdez®, employers should give themselves the opportunity to learn about the world of disability and take advantage of this available human resource. This program has raised awareness among employees who are close to a Soul Friend, who are now more aware that this is a reality that can also touch them.
From the Amigos del Alma, one learns to care about others and to give more than others expect, says the coordinator. Thanks to the work she shares with Eyner, a young man with cognitive disabilities who pays debts and helps his family with his work, she also understood that there are no limits, that like any other Juan Valdez® employee, they have the same skills and desire to learn, always looking for the way to go further.

With their work, people with cognitive limitations are achieving their goals. That is why at Juan Valdez® we will continue to support labor inclusion in our environment.

Company B Certification

JUAN VALDEZ, FIRST CHAIN OF COFFEE SHOPS IN THE WORLD, CERTIFIED AS “B COMPANY”. Bogotá D.C., February 24, 2021. Juan Valdez, the flagship company of the country that represents Colombian coffee growers, achieved certification as a B Company. In this way, it not only becomes the first chain of coffee stores certified in the world, […]

Posted on by Eugenio Jauregui

JUAN VALDEZ, FIRST CHAIN OF COFFEE SHOPS IN THE WORLD, CERTIFIED AS “B COMPANY”.

  • The unique nature of Juan Valdez (Procafecol S.A.) allowed it to achieve the B certification, due to the fact that it is a company that is part of the coffee institutionality of the country represented by the National Federation of Coffee Growers and through which it benefits more than 540 thousand coffee growing families.
  • Of the 110,000 companies that have been measured through the Sistema B assessment tool, only 3% achieve this recognition, indicating the high standards of performance that the certification evaluates.

Bogotá D.C., February 24, 2021. Juan Valdez, the flagship company of the country that represents Colombian coffee growers, achieved certification as a B Company. In this way, it not only becomes the first chain of coffee stores certified in the world, but also joins the group of companies whose business purpose is to contribute to the solution of the main social and environmental problems of our time.

Since its creation in 2002, Juan Valdez (Procafecol S.A.) has sought to captivate the world with the premium coffees of Colombia and to give a leading role to its coffee growers, who, in addition to being the owners of the brand, are the suppliers of 100% of its coffee. In this way, backed by the National Federation of Coffee Growers, Juan Valdez has watched over the interests of the coffee growing families of the country that are, in their majority (96%), small and medium sized producers.

Juan Valdez’s main purpose is to generate value, beyond the economic, to Colombian coffee growers. For this reason, it has not only worked to have a traceable and transparent supply chain and has developed high standards of corporate governance, but it is constantly looking out for the welfare of its producers and collaborators, and is committed to achieving better social and environmental practices in each link of its operation.

Since 2019, Juan Valdez began its certification process as a B Company. This is a recognition delivered by B Lab – a non-profit entity in the United States, which so far has recognized 3,700 companies in the world and more than 60 in Colombia. It recognizes those companies that do not measure their success only through their financial results, but also through their social and environmental performance. Camilo Ramirez, Executive Director of Sistema B in Colombia, the organization that promotes the B movement in the country, states: “The B movement welcomes Juan Valdez, we are very happy and sure that, with his example, we will continue to show the whole world how it is possible to achieve financial profitability and, at the same time, the solution to the great challenges we have as a society and planet. This is the new definition of business success.

This certification, which is only obtained by 3% of the companies that complete the evaluation, ratifies the organization’s purpose in generating value through its business model. This involved a rigorous review process of all the dimensions and areas of the company and a judicious analysis of the impact they generate. “We are proud to belong to this movement of companies that aspire to be not only the best in the world, but the best for the world. The certification allows us to ratify our commitment to Colombian coffee growers, to our employees and to society in general, by showing that we are continuously seeking to provide concrete environmental, social and economic solutions to contribute to the development of our country and the world,” said Camila Escobar, president of Juan Valdez. Juan Valdez is committed to continue contributing to the construction of a new economy, turning global challenges into opportunities to generate value for society. Now as a B Company, Juan Valdez will continue to exalt the name of an entire country and of Colombian coffee in the world.

Earth Day

With the help of Rafael Fernando Amaya, sustainability director of the Siembre un Árbol Foundation, every week we collect around two tons of soil residues, which instead of ending up in landfills, generating CO2 emissions, are taken to a farm in San Francisco, Cundinamarca. There, with Rafael’s help, we take advantage of the properties and […]

Posted on by Eugenio Jauregui

With the help of Rafael Fernando Amaya, sustainability director of the Siembre un Árbol Foundation, every week we collect around two tons of soil residues, which instead of ending up in landfills, generating CO2 emissions, are taken to a farm in San Francisco, Cundinamarca. There, with Rafael’s help, we take advantage of the properties and nutrients in the compost to grow Orellana mushrooms, Ganoderma lucidum mushrooms and make compost.

“The idea is to give added value to the waste because the problem is not generating garbage but what we do with it,” says Amaya. Of a cup of coffee you enjoy only 5 percent; the remaining 95 percent of the bean waste is converted into coffee grounds, rich in iron and protein, which, among other benefits, is used to recover soils and cultivate mushrooms for medicinal and nutritional purposes.

With Orellana mushrooms, which have more protein than chicken and are low in cholesterol, different restaurants in the city prepare a number of dishes. Ganoderma lucidum strengthens the immune system of cancer patients and minimizes tumor formation.

Likewise, the fungus cultivated on the coffee residues is also used to develop medicines to treat chronic kidney diseases and to produce fertilizer for food plantations such as radish and carrots, reforestation projects and the planting of trees and plants.

We feel a deep respect for nature and our goal for the preservation of the environment is born in the coffee plantations. With the use of the coffee waste, we want to give a respite to the Planet and dispose of its benefits for the benefit of people, fauna and the ecosystem.
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This April 22nd, in the JW Marriott store, we will be planting aromatic plants in our cups with the compost that results from the coffee grounds. Just as in Juan Valdez® we take advantage of coffee waste, with the intention of reducing the rate of garbage, may Earth Day be a pretext for you to start living in harmony with the planet, in the end, we can all be responsible consumers and together help preserve the environment.

Premium coffee without machine

Drinking coffee should be a memorable experience, and for the fans of this beverage, the single dose is on their side to enjoy one or several cups of coffee during the day. With this, pods and personal coffee machines have arrived to the market, and although in Colombia this modality is still in its infancy, […]

Posted on by Eugenio Jauregui

Drinking coffee should be a memorable experience, and for the fans of this beverage, the single dose is on their side to enjoy one or several cups of coffee during the day. With this, pods and personal coffee machines have arrived to the market, and although in Colombia this modality is still in its infancy, there are many followers.

Unlike freeze-dried or soluble coffee, it has always been said that ground or Premium coffee requires a longer process during its preparation. But this has been changing not only thanks to pods but also to innovative proposals such as Café Drip.

This traditional method inherited from the Asian markets, will allow the consumer to enjoy a good cup of coffee, easy to prepare, at any time and in any place, since it does not require space or specialized items to enjoy a delicious Colombian coffee. This is the answer to all those who wonder how to drink a good cup of coffee without a machine.

The Drip Coffee offers the possibility of making the preparation of coffee a ritual, because in minutes, you will be able to enjoy a quality beverage, with a delicious flavor and aroma. To do so, you only have to follow 4 simple steps between heating the water and dissolving it over the coffee.

Prepare it in 4 easy steps:

Juan Valdez gives you memorable experiences and with this practical, simple and innovative method, you will be able to have a good coffee at any time.

Coffee in the regions

We are neighbors of Ecuador and for this reason we enjoy very good solar radiation all year round, in addition to the topographic and climatic conditions that make Colombia a privileged country for the cultivation of coffee. As if this were not enough, we can also add the care of our coffee growers that, depending […]

Posted on by Eugenio Jauregui

We are neighbors of Ecuador and for this reason we enjoy very good solar radiation all year round, in addition to the topographic and climatic conditions that make Colombia a privileged country for the cultivation of coffee. As if this were not enough, we can also add the care of our coffee growers that, depending on the region, imprint their own personality characteristics to their coffee plantations.

Therefore, when ordering a coffee from Nariño remember that it is a mountainous region with great abysses where the cold forces the coffee to mature slowly and produce more sugars, which makes the coffee have a greater smoothness, pronounced aroma, medium body, citric notes and exquisite acidity. All this translates into a high altitude coffee, which is its main characteristic.

The crops are practically on the equatorial line and receive perpendicular sunlight during the day, which creates a thermal blanket that is piled over the valleys to cover them during the night and prevent them from being burned by the extreme cold.

On the other hand, the coffee plantations in Tolima are planted in small plateaus, between forests covered by fog where heat and humidity are present. When you drink your coffee in this region you will taste a smooth and balanced beverage that follows the path of sweetness from its aroma to the residual that remains on the palate, as if its fragrance came to you directly from a grinding.
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In a region such as Cauca where the high mountains, volcanic soils and the 5 most important rivers of Colombia irrigate the land, the optimal scenario is created to produce a coffee of sensations, smooth, with acidity, fragrance, strong aroma and sweet notes, as if coming from a basket of fruits. In this region the indigenous, Afro-descendant and mestizo coffee growers prepare two harvests: the main harvest between March and June and the secondary harvest between April and May.

Huila

It is the main national coffee producing region, so when you drink the flagship drink of our country in this privileged region, you will be touched by the blanket of clouds that protects the coffee plantations that mature in a balanced and sweet way from the intense sun rays, which also produces its intense aroma. The producers have bet on quality, being the leaders of specialty crops; this is ratified by the fact that they have won five times in the 12 versions of the “Cup of Excellence” contest.

En Huila

Land of valleys, mountains, temperate climate and origin of the Colombian coffee icons Juan Valdez and Conchita, representatives of the coffee growers and born farmers, a coffee that clearly expresses an intense fruity and herbal aroma is drunk, where the people add their kindness, hospitality and dedication to each cup.

Now, did you know that when you drink coffee from Santander, you are tasting our coffee origin?

That’s right, coffee arrived in Colombia through the Santanderes region. This national jewel grows in the shade of native forests that protect it from high temperatures, resulting in a balanced coffee, with a pronounced aroma and fragrance, with herbal notes and harvested by coffee growers with laborious and sincere roots.
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And how can we not talk about our coffee cultural landscape? In the Axis we pay homage to the culture of the departments of Valle, Caldas, Quindío and Risaralda that offer us a strong coffee with character, with a pronounced aroma, acidity and medium body that pays homage to the coffee cultural landscape, a proud patrimony of humanity.

At the foot of the world’s highest mountain by the sea, indigenous cultures devoted to mother earth cultivate coffee.

Sierra Nevada

Of strength and intensity that its coffee growers protect in a special way, as they imprint their beliefs with spiritual rituals so that mother earth provides this coffee with notes of hazelnut and residual chocolate; the only one fertilized with positive energy.
It is well known that the character, perseverance and strength of the salseros, indigenous people and a large Afro-descendant population comes from the charm of the Valley, a landscape that lies between the western and central mountain ranges through which the Cauca River passes and where you can enjoy a cup picked by men and women committed to the cultivation and production of a strong coffee, with character that combines with sweet and subtle notes tinged with wild green and pronounced aroma.
Today in every city where there is a Juan Valdez® store the coffee of origin of its region is sold as a primary source, so that the inhabitants themselves take ownership of their product, incorporate it into their daily lives and visitors have the opportunity to enjoy these regional and cultural wonders from the root, in order to obtain and highlight its attributes or flavor notes.
So, after reading this, doesn’t a coffee provoke you? We invite you to taste, compare and find your favorite.Of strength and intensity that its coffee growers protect in a special way, as they imprint their beliefs with spiritual rituals so that mother earth provides this coffee with notes of hazelnut and residual chocolate; the only one fertilized with positive energy.
It is well known that the character, perseverance and strength of the salseros, indigenous people and a large Afro-descendant population comes from the charm of the Valley, a landscape that lies between the western and central mountain ranges through which the Cauca River passes and where you can enjoy a cup picked by men and women committed to the cultivation and production of a strong coffee, with character that combines with sweet and subtle notes tinged with wild green and pronounced aroma.
Today in every city where there is a Juan Valdez® store the coffee of origin of its region is sold as a primary source, so that the inhabitants themselves take ownership of their product, incorporate it into their daily lives and visitors have the opportunity to enjoy these regional and cultural wonders from the root, in order to obtain and highlight its attributes or flavor notes.
So, after reading this, doesn’t a coffee provoke you? We invite you to taste, compare and find your favorite.

Coffee myths

From the same creators of “coffee can be reheated”, comes: coffee tastes better when sweetened. Do not be fooled. According to experts, there are bad habits such as sweetening any beverage made of coffee, perhaps as a result of the high consumption of “agua’e panela” to which we have become accustomed or due to the […]

Posted on by Eugenio Jauregui

From the same creators of “coffee can be reheated”, comes: coffee tastes better when sweetened.

Do not be fooled. According to experts, there are bad habits such as sweetening any beverage made of coffee, perhaps as a result of the high consumption of “agua’e panela” to which we have become accustomed or due to the fact that in some cases the coffee did not have such a good flavor. It is important to know that premium coffee has an excellent quality and due to its flavor characteristics it does not need extra sweetness, but to learn to know its flavors and aromas.

I don’t order espresso because it is the strongest coffee, that’s a lie.

After making a brief study among a group of friends, they all concluded that espresso is a strong drink, many avoid it for fear of bitterness and excessive caffeine load. However, experts assure that this is a vile lie. Red coffee contains more caffeine because it remains more in contact with heat (3 to 5 minutes), while espresso only lasts 30 seconds, which generates a shorter release of energy. In addition, what many do not know is that latte, cappuccino and macchiato are based on espresso coffee, the difference is the milk content of each one.

Cold coffee is ugly

The biggest falsehood! Although they say that temperature regulation is achieved by drinking something at the same temperature of the environment, can you imagine drinking a hot red on the beach? No. Then if you want to cool off, you can opt for a cold product, such as a Cold Brew or a cold red in our Juan Valdez stores. You will get to know the nuances of coffee feeling a different texture on the palate, besides being able to combine it with ice, lemon, orange, milks or liquors.

Vegetable-based beverages

Soy beverages It is obtained from soybeans, a legume from which other products such as tofu are also made. Soybeans have a neutral flavor and therefore the aroma of the beverage can be a little sweet.It is one of the vegetable beverages that contains the least amount of saturated fat, which helps to reduce cholesterol […]

Posted on by Eugenio Jauregui

Soy beverages

It is obtained from soybeans, a legume from which other products such as tofu are also made. Soybeans have a neutral flavor and therefore the aroma of the beverage can be a little sweet.
It is one of the vegetable beverages that contains the least amount of saturated fat, which helps to reduce cholesterol in the blood. It also has a high fiber content, which contributes to good intestinal function and helps with the body’s metabolic processes. It is a good source of vitamins B6, folic acid and minerals such as magnesium, which promotes the assimilation of calcium. It does not contain gluten or lactose, which makes it healthy for many people.

Almendras drinks

Almond drink contains vitamins A, B12, B2 and D2; it also helps metabolic and antioxidant processes in the human body. Like soy milk, it is gluten and cholesterol free.
Its slightly sweet taste allows omitting the consumption of sugar and sweeteners in lattes, cappuccinos or teas.

Remember that coffee is taken as you like it. Make this a unique, beneficial and delicious experience in our Juan Valdez® stores, because experimenting is delicious.