From the same people who brought you “coffee can be reheated,” comes: “coffee tastes better with sugar.”
Don’t be fooled. According to experts, there are bad habits—like sweetening every coffee-based beverage—perhaps a result of our high consumption of “agua’e panela” or simply because we’ve grown used to overly sweet flavors. From the same creators of “coffee can be reheated”, comes: coffee tastes better when sweetened.
Do not be fooled. According to experts, one of the most common bad habits is sweetening every coffee-based beverage—perhaps a result of our high consumption of “agua’e panela”, or simply because, in some cases, the coffee wasn’t of great quality. It’s important to understand that premium coffee is of excellent quality and, thanks to its flavor profile, doesn’t need added sweetness. What it truly requires is learning to appreciate its natural flavors and aromas.

I don’t order espresso because it’s the strongest coffee, that’s a myth.
After doing a quick survey among friends, most of them said the same thing: espresso is a strong drink they avoid for fear of bitterness or too much caffeine. But experts say that’s just not true. Drip coffee actually contains more caffeine because it stays in contact with hot water for longer (3 to 5 minutes), while espresso is extracted in just 30 seconds, resulting in a shorter caffeine release.
What many people don’t realize is that drinks like lattes, cappuccinos, and macchiatos are all espresso-based — the only difference is the amount of milk in each one.

Cold coffee is gross
The biggest myth! Some say that to regulate body temperature, you should drink something close to the environment’s temperature. But… can you imagine drinking hot coffee on the beach? Exactly — no way.
So if you’re looking to cool off, go for a cold option like a Cold Brew or iced tinto at our Juan Valdez stores. You’ll discover new flavor notes and experience a different texture on your palate. Plus, you can mix it with ice, lemon, orange, milk, or even liquors — the possibilities are endless.
