Juan Valdez - Corporate Site

Strategy and certifications

At Procafecol S.A., sustainability is at the core of the business model, reflected in its strategic objective: To generate shared value for coffee growers, employees, consumers, shareholders and business partners.

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STRATEGIES

We recognize the importance of implementing good social and environmental practices both in our operations and in our supply chain, achieving a new way of relating to different stakeholders while driving a competitive business. We achieve this through three main areas:

Internationalization

Internationalization

We develop an international governance framework for sustainability as a competitive advantage.

Climate Change Mitigation

Climate Change Mitigation

We developed a strategy for climate change mitigation, considering the circular economy as a model that contributes to this objective.

Circular Economy

Circular Economy

We developed a strategy for climate change mitigation, considering the circular economy as a model that contributes to this goal.

Shared value platform

Shared value platform

We developed a sustainable supply model, achieving a competitive advantage in the market.

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In February 2021, we became Company B, the first coffee store chain in the world to achieve this certification. With this, we join a global movement of companies whose business purpose is to contribute to the solution of major social and environmental problems.

Being a B Company for Procafecol S.A. implies that based on the higher purpose of generating value, beyond the economic to Colombian coffee growers, we work to have a traceable and transparent supply chain, and to develop high standards of corporate governance. Likewise, we look after the welfare of our producers and collaborators, being committed to achieve the best social and environmental practices in each link of our operation.

Declaration of interdependence

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The implementation of sustainable programs and practices for the protection and conservation of coffee agroecosystems is one of the practices that has made Colombia a leader and pioneer in the global coffee industry. The public-private agreement Voluntades Café, Bosque y Clima, led by Solidaridad Network, coordinates the coffee value chain in Colombia to further a clear path toward climate action and forest conservation.

With the participation of Procafecol S.A. in this agreement since 2021, the commitment to best social and environmental practices in every link of the coffee production chain is ratified.

 

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Our Juan Valdez organic coffee is the result of farming practices that promote the highest standards of environmental care. It is grown and produced on Colombian farms using a series of methods, practices, and inputs that include strict compliance with issues such as:

  1. Use of renewable resources.
  2. Soil conservation and water quality, through the control of chemicals, artificial pesticides, fertilizers made with artificial ingredients, or sewage sludge.
  3. Limitation of the use of genetically modified plants and animals.
  4. Guarantee of transparency in labeling.
  5. Monitoring and auditing up to the transportation link in the supply chain.

 

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Juan Valdez’s Finca coffee is Rainforest certified, a seal that represents sustainable agriculture focused on providing better opportunities for farmers, their families, and the planet. Thanks to this program, the farmers who produce this coffee learn better agricultural practices, create better working conditions, and take better care of nature.

People: Rainforest-certified farms are safer places to live and work, and human rights are respected.

Compensation-profits: Rainforest-certified agricultural methods result in higher-quality, more efficient crops at a lower price.

Planet: Rainforest-certified producers use land, water, and energy carefully, protecting natural resources.

In 2022, the company obtained Halal recertification, which is key for the consumption of products by Muslim communities. The certification guarantees that the content and manufacturing process comply with Islamic law guidelines. This certification was also guaranteed for the United Arab Emirates, a territory currently undergoing exponential development and strategic for the International Vice Presidency.

The company ensures that coffee production destined for the Islamic market is covered by this certificate granted by LPPOM MUI.

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In 2022, the company obtained Halal recertification, which is key for the consumption of products by Muslim communities. The certification guarantees that the content and manufacturing process comply with Islamic law guidelines. This certification was also guaranteed for the United Arab Emirates, a territory currently undergoing exponential development and strategic for the International Vice Presidency.

The company ensures that coffee production destined for the Islamic market is covered by this certificate granted by LPPOM MUI.

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Kosher certification applies to the entire roasted coffee portfolio, ensuring that it complies with Jewish dietary requirements. The certification is granted by the Orthodox Union.

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Procafecol S.A. is certified by BASC (Business Alliance for Secure Commerce), an international business alliance that promotes secure trade in cooperation with governments and international organizations.

The certification is voluntary and guarantees compliance with the requirements of the management system for control and security in the company’s supply chain, from production, packaging, packing, and international transport.

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In February 2022, Procafecol S.A. received accreditation as an Authorized Economic Operator (AEO), which confirms the reliability and high security standards of its supply chain. This accreditation is an authorization granted by the National Tax and Customs Directorate (DIAN) to companies that guarantee security in all their commercial processes and operations. The AEO program is present in 91 countries and there are nearly 70,000 internationally certified companies.

Procafecol S.A. is now one of nearly 500 companies accredited as Authorized Economic Operators in Colombia, making it one of the companies qualified to self-manage security in its supply chain through knowledge of business partners, control of documentary and operational processes, and transparent management of customs operations.