The actions developed under this strategy seek to prolong the useful life of materials, extend their value and service, and incorporate them into new production processes, structured under the following themes and projects:
Container and packaging materials
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The actions developed under this strategy seek to prolong the useful life of materials, extend their value and service, and incorporate them into new production processes, structured under the following themes and projects:
20
22
Seeking to develop incremental and disruptive innovations in the packaging of the portfolio, in 2022 we continued with the recommendations of the previous analysis on recyclability and materiality. These modifications are a central part of the Circular Economy Strategy and are aligned with both consumer expectations and the brand’s purpose.
Reuse CUP
The ‘Vaso Reúso’ program, launched in November 2018, aims to reduce the use of single-use cardboard cups through the use of the Juan Valdez® brand cup or any cup owned by the consumer.
This reduces both the amount of materials needed to produce single-use cardboard cups, as well as the amount of solid waste generated in the operation.We reuse as much as possible.
¿Cuántos reusos hemos logrado?
Closing of the CyclE
Within the Circular Economy Strategy, the company is committed to the implementation of models that ensure the proper management of waste generated in the operation by closing the cycle of materials. The use for the extension of their life cycle is encouraged through the program 'Do not break the cycle of sustainability', which was created in 2014 with the purpose of valuing and incorporating materials to other production chains, reducing waste disposed in landfills -and therefore, their impacts-, and including trade recyclers associations promoting their participation in this initiative and benefiting them directly.