Juan Valdez is pleased to announce our global commitment to transition to the exclusive use of cage-free eggs (including processed eggs and egg-containing ingredients) in all Juan Valdez stores worldwide by 2030. This initiative reflects the company’s commitment to sustainability and the implementation of best practices throughout the value chain, thus contributing to a more responsible sourcing model.

It is important to note that in Colombia, as of 2019, we are committed to having a 100% cage-free egg supply throughout our national operation, a goal that we will achieve by the end of 2025 with the support of organizations such as Sinergia Animal, a non-governmental organization focused on promoting animal protection.

This process will be implemented progressively in the six regions of the world where the brand has a presence through the coffee store channel (Latin America, Central America, Europe, North America, Asia and the Middle East), considering the particularities of each market. To this end, we will work in close collaboration with our associates and franchisees to guarantee the fulfillment of this goal by the year 2030.