REQUIREMENTS
For the development of the Juan Valdez® business concept we are looking for committed, collaborative and active economic groups or companies with knowledge of the sector. The main characteristics in experience, business plan and capital that we look for in our franchisees are:
BUSINESS PLAN
Through a business plan, the distributor clearly describes the potential market, specifying the incursion strategy and taking into account the standards of Juan Valdez® Café.
CAPITAL
Knowledge about the mission of Procafecol S.A. and total commitment to the coffee-growing families, the products and the Juan Valdez® brand. Agreements and resources to comply with the agreed schedule for the territory in which the brand is to be established.