Since 2017, at Juan Valdez we have embraced a gender equity approach as a fundamental pillar of our value generation strategy with the Colombian community. This program highlights the vital role of 157,000 women—who represent around 30% of Colombia’s coffee growers—and, thanks to its success, what began as a special coffee edition has now evolved into our permanent line: “MUJERES CAFETERAS.”

We aim to promote the social and economic empowerment of women coffee growers by commercializing their coffee and fostering best practices grounded in gender equity.