Since 2017, in Juan Valdez we decided to incorporate a gender equity approach as a fundamental pillar in the value generation strategy with the Colombia community. Program, which seeks to make visible the importance of 157 thousand women, who represent approximately 30% of coffee growing in Colombia, and thanks to its implementation, what started as a special edition of coffee, becomes our line edition “MUJERES CAFETERAS”

We want to promote the social and economic empowerment of women coffee growers through the commercialization of their coffee, encouraging good practices with a focus on gender equity.